Price sensitivity versus ethical consumption : a study of Millennial utilitarian consumer behavior
Year of publication: |
2020
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Authors: | López-Fernández, Andrée Marie |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 2, p. 57-68
|
Subject: | Millennials | Consumer behavior | Ethical consumption | Corporate social responsibility | Price sensitivity | Product attribute | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Ethik | Ethics | Unternehmensethik | Business ethics | Utilitarismus | Utilitarianism | Nachhaltiger Konsum | Sustainable consumption |
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