Price strategy, market orientation, and business performance in the hotel industry
Year of publication: |
2021
|
---|---|
Authors: | Sampaio, Carlos A. F. ; Rodrigues, Ricardo Gouveia ; Hernández Mogollón, José Manuel |
Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 1, Art.-No. 5, p. 85-102
|
Subject: | Business Performance | Hospitality Industry | Hotel Industry | Market Orientation | Mediating Effect | PLS | Pricing Strategy | Tourism Marketing | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Gastgewerbe | Hospitality industry | Tourismusmarketing | Tourism marketing |
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