Prices and pricing research in consumer marketing: Some recent developments
Year of publication: |
1993
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Authors: | Gijsbrechts, E. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 10.1993, 2, p. 115-152
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