Pricing : a guide to pricing decisions
Ragnhild Silkoset
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Silkoset, Ragnhild |
| Institutions: | Walter de Gruyter GmbH & Co. KG (publisher) |
| Publisher: |
Berlin : De Gruyter |
| Subject: | Preismanagement | Pricing strategy | Marketing | Preisbildung | Preiswettbewerb | Verbraucherverhalten | Kundenwert |
| Description of contents: | Table of Contents [gbv.de] ; Description [degruyter.com] |
Online Resource
| Extent: | X, 158 Seiten Illustrationen 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-11-099833-7 ; 3-11-099833-5 ; 978-3-11-098711-9 ; 978-3-11-098710-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429258