Pricing, advertising, and endogenous consideration of an "insistent" product
Peter Landry
| Year of publication: |
2022
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|---|---|
| Authors: | Landry, Peter |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 80.2022, p. 1-10
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| Subject: | Applied theory | Behavioral economics | Endogenous consideration | Advertising | Pricing | Theorie | Theory | Werbung | Preismanagement | Pricing strategy | Verhaltensökonomik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2021.102798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206712