Pricing and advertising in a supply chain in the presence of strategic consumers
Amir Farshbaf-Geranmayeh, Georges Zaccour
| Year of publication: |
2021
|
|---|---|
| Authors: | Farshbaf-Geranmayeh, Amir ; Zaccour, Georges |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 101.2021, p. 1-20
|
| Subject: | Advertising | Pricing policy | Strategic consumers | Supply chain | Lieferkette | Preismanagement | Pricing strategy | Werbung | Preisdifferenzierung | Price discrimination | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2020.102239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494662