Pricing and market entry decisions in personalized medicine
Daniel Lütkemeyer, H. Sebastian Heese, David A. Wuttke, Andreas K. Gernert
| Year of publication: |
2022
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|---|---|
| Authors: | Lütkemeyer, Daniel ; Heese, H. Sebastian ; Wuttke, David A. ; Gernert, Andreas K. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 253.2022, p. 1-17
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| Subject: | Competition | Game theory | New product development | Personalized medicine | Markteintritt | Market entry | Spieltheorie | Arzneimittel | Pharmaceuticals | Produktentwicklung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448502