Pricing and persuasive advertising in a differentiated market
Baojun Jiang, Kannan Srinivasan
| Year of publication: |
September 2016
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|---|---|
| Authors: | Jiang, Baojun ; Srinivasan, Kannan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 579-588
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| Subject: | Competitive strategy | Persuasive advertising | Pricing | Product differentiation | Competition | Game theory | Werbung | Advertising | Spieltheorie | Produktdifferenzierung | Preismanagement | Pricing strategy | Wettbewerb | Duopol | Duopoly | Wettbewerbsstrategie | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9370-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537284