Pricing and product-bundling strategies for e-commerce platforms with competition
Xiaogang Lin, Yong-Wu Zhou, Wei Xie, Yuanguang Zhong, Bin Cao
| Year of publication: |
2020
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|---|---|
| Authors: | Lin, Xiaogang ; Zhou, Yong-Wu ; Xie, Wei ; Zhong, Yuanguang ; Cao, Bin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 283.2020, 3 (16.6.), p. 1026-1039
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| Subject: | competing platforms | installed base | OR in marketing | pricing and product-bundling strategies | two-sided market | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Preismanagement | Pricing strategy | Wettbewerb | Competition | Marktstruktur | Market structure | Online-Handel | Online retailing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.11.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171754