Pricing as a Strategic Capability
Year of publication: |
2010
|
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Authors: | Dutta, Shantanu ; Bergen, Mark E. ; Levy, Daniel ; Ritson, Mark ; Zbaracki, Mark |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Preismanagement | Pricing strategy | Strategisches Management | Strategic management | Capability-Ansatz | Capability approach | Dynamische Kompetenzen | Dynamic capabilities |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: MIT Sloan Management Review, Vol. 43, No. 3, pp. 61-66, Spring 2002 Volltext nicht verfügbar |
Classification: | M30 - Marketing and Advertising. General ; M10 - Business Administration. General ; M20 - Business Economics. General ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L16 - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure; Industrial Price Indices ; E31 - Price Level; Inflation; Deflation |
Source: | ECONIS - Online Catalogue of the ZBW |
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Levy, Daniel C., (2010)
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