Pricing contracts and planning stochastic resources in brand display advertising
Year of publication: |
December 2018
|
---|---|
Authors: | Shen, Yuelin |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 81.2018, p. 183-194
|
Subject: | Display advertising | Fairness | Non-convex program | Scatter search | Markenartikel | Brand | Werbung | Advertising | Vertrag | Contract | Gerechtigkeit | Justice |
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