Pricing to Create Shared Value - Pricing has long been antagonistic, but it can be a collaborative endeavor that engages customers in creating new value. Marco Bertini and John T. Gourville
Year of publication: |
2012
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Authors: | Bertini, marco ; Gourville, John T |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2012, p. 96-96
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