Pricing digital content product lines : a model and application for the National Academies Press
P. K. Kannan; Barbara Kline Pope; Sanjay Jain
| Year of publication: |
2009
|
|---|---|
| Authors: | Kannan, P. K. ; Pope, Barbara Kline ; Jain, Sanjay |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 620-636
|
| Subject: | Zeitschriftenverlag | Magazine publishing | Fachzeitschrift | Journal | Produktmanagement | Product management | Elektronische Publikation | Electronic publishing | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884910