Pricing: economic and behavioral models
Year of publication: |
2006
|
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Authors: | Ofir, Chezy ; Winer, Russell S. |
Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 267-281
|
Subject: | Preis | Price | Preistheorie | Price theory | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | USA | United States | Theorie | Theory |
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Vernon, Ivan R., (1976)
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Quantitative studies on production and prices
Henn, R., (1983)
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Andrews, Philip W. S., (1975)
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Context Effects on Judgment under Uncertainty.
Ofir, Chezy, (1984)
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Measurement Errors in Probability Judgments
Ofir, Chezy, (1996)
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Heiman, Amir, (2007)
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