Pricing for new products and services in technology-based SMEs : characteristics, success implications, antecedents, and moderators
Year of publication: |
2010
|
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Authors: | Möller, Timo |
Subject: | KMU | SME | Produktentwicklung | New product development | Preismanagement | Pricing strategy |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVIII, 330 S. graph. Darst. 21 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Aachen, Techn. Hochsch., Diss., 2010 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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