Pricing for newly-launched experience products : free trial or not?
Year of publication: |
2019
|
---|---|
Authors: | Niu, Baozhuang ; Yue, Haoran ; Luo, Huajiang ; Shang, Weixin |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 126.2019, p. 149-176
|
Subject: | Pricing with free trial | Product quality | Customer perception | Duopoly competition | Experience products | Produktqualität | Preismanagement | Pricing strategy | Duopol | Duopoly | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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