Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Year of publication: |
2015
|
---|---|
Authors: | Balasubramanian, Sridhar ; Bhattacharya, Shantanu ; Krishnan, Vish V. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 218-234
|
Subject: | information goods | competitive strategy | pricing | digital marketing | game theory | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Preis | Price | Wettbewerbsstrategie | Competitive strategy | Information | Digitale Güter | Digital goods |
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