Pricing : Key to Efficiency

Pricing is primarily a domain of cost and management accountants' professional expertise. Right pricing strategies of an entity providing goods and services can ensure its sustainable growth. This paper has highlighted various aspects of pricing issues (pricing and strategies therefor, non-cost considerations for pricing decisions, price-based strategies, industrial pricing strategies and determinants) and then attempted to show how pricing contributes to efficiency. Few special contextual and empirical references have been mentioned in the paper from the perspective of Bangladesh. As professional cost and management accountants (CMA), if we can prove our efficiency in pricing of products, we can ultimately enhance the efficiency of the organization in or for which we are working