Pricing, market coverage and capacity : can green and brown products co-exist?
Year of publication: |
2015
|
---|---|
Authors: | Yenipazarli, A. ; Vakharia, A. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 242.2015, 1 (1.4.), p. 304-315
|
Subject: | OR in marketing | Sustainable operations | Product portfolio | Capacity | Market segmentation | Marktsegmentierung | Produktionskapazität | Production capacity | USA | United States | Theorie | Theory |
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