Pricing power in advertising markets : theory and evidence
Year of publication: |
2024
|
---|---|
Authors: | Gentzkow, Matthew Aaron ; Shapiro, Jesse M. ; Yang, Frank ; Yurukoglu, Ali |
Published in: |
American economic review. - Nashville, Tenn. : AEA, ISSN 1944-7981, ZDB-ID 2009979-4. - Vol. 114.2024, 2, p. 500-533
|
Subject: | Netflix | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising | Werbung | Advertising | Preismanagement | Pricing strategy | Altersgruppe | Age group | USA | United States |
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