Pricing problem in wireless telecommunication product and service bundling
Year of publication: |
2010
|
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Authors: | Yang, Bibo ; Ng, C. T. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 207.2010, 1 (16.11.), p. 473-480
|
Subject: | Leistungsbündel | Bundling strategy | Mobilkommunikation | Mobile communications | Telekommunikation | Telecommunications | Preismanagement | Pricing strategy |
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