Pricing-Prozesse bei Herstellern von Fast Moving Consumer Goods
Hans-Christian Riekhof and Franziska Werner
| Year of publication: |
2010
|
|---|---|
| Authors: | Riekhof, Hans-Christian ; Werner, Franziska |
| Publisher: |
Göttingen : Private Fachhochsch. |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Preismanagement | Pricing strategy | Konsumgüterindustrie | Consumer goods industry | Deutschland | Germany |
| Extent: | IV, 25 S. graph. Darst. |
|---|---|
| Series: | Forschungspapiere. - Göttingen : PFH Private Hochschule Göttingen, ISSN 2628-8842, ZDB-ID 2508958-4. - Vol. 2010/01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003922533