Pricing, purchasing and product performance factors associated with the relational exchanges of different sized customers
Year of publication: |
2010
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Authors: | Fink, Robert C. ; James, William L. ; Hatten, Kenneth J. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 26.2010, 1 (21.12.), p. 34-45
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