Pricing software upgrades : the role of product improvement and user costs
Year of publication: |
2009
|
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Authors: | Bala, Ram ; Carr, Scott |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 18.2009, 5, p. 560-580
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Subject: | Preismanagement | Pricing strategy | Produktqualität | Product quality | Softwareindustrie | Software industry | Software | USA | United States |
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