Pricing strategies in online book industry : a comparative study
Year of publication: |
November 2018
|
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Authors: | Luo, Jifeng ; Zhang, Han ; Li, Haizheng |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 16.2018, 4, p. 791-816
|
Subject: | Pricing strategies | Price dispersion | Search costs | Obfuscation | Trust assurance seals | Electronic markets | Book industry | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Buchhandel | Book trade | Informationskosten | Information costs |
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