Pricing strategies of born-globals
Year of publication: |
2004
|
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Authors: | Gabrielson, Mika ; Al-Obaidi, Zuhair |
Published in: |
The process of internationalization : strategic, cultural and policy perspectives. - Basingstoke [u.a.] : Palgrave/Macmillan, ISBN 1-4039-3228-X. - 2004, p. 232-252
|
Subject: | Multinationales Unternehmen | Transnational corporation | Preismanagement | Pricing strategy | USA | United States | Strategisches Management | Strategic management | Globalisierung | Globalization |
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