Pricing strategies : the experience of firms operating in China
Year of publication: |
2011
|
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Authors: | Chung, Henry F. L. ; Huang, Pei-how |
Published in: |
Handbook of contemporary marketing in China : theories and practices. - New York, N.Y : Nova Science Publishers, ISBN 978-1-61761-689-1. - 2011, p. 137-152
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Subject: | Preismanagement | Pricing strategy | Multinationales Unternehmen | Transnational corporation | Betriebsgröße | Firm size | Betriebliches Umfeld | Business environment | Unternehmenserfolg | Firm performance | China |
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