Pricing strategy and performance investment decisions in competitive crowdfunding markets
Year of publication: |
2022
|
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Authors: | Wu, Wenqing ; Huang, Xuan ; Wu, Chia-Huei ; Tsai, Sang-Bing |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 491-497
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Subject: | Crowdfunding platforms | Performance investment | Pricing strategy | Two-sided markets | Preismanagement | Crowdfunding | Investitionsentscheidung | Investment decision | Wettbewerbsstrategie | Competitive strategy | Digitale Plattform | Digital platform |
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