Pricing strategy in the product and service market
Year of publication: |
2021
|
---|---|
Authors: | Xia, Yu ; Xie, Jiaping ; Zhu, Weijun ; Liang, Ling |
Published in: |
Journal of management science and engineering. - Amsterdam : Elsevier, ISSN 2589-5532, ZDB-ID 2972364-4. - Vol. 6.2021, 2, p. 211-234
|
Subject: | Aftermarket service | Customer myopia | Product service system | Preismanagement | Pricing strategy | Dienstleistungsmarketing | Services marketing | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Dienstleistung | Services | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
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