Pricing strategy of mixed traditional and online distribution channels based on Stackelberg game
Year of publication: |
2005
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Authors: | Li, Lin-jun ; Huang, Xiao-yuan ; Yu, Li-ping ; Xu, Bo |
Published in: |
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings. - Berlin : Springer, ISBN 3-540-30900-4. - 2005, p. 680-687
|
Subject: | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Mobile Marketing | Mobile marketing | Duopol | Duopoly | Spieltheorie | Game theory | Theorie | Theory |
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