Pricing the product line during periods of scarcity
Year of publication: |
1979
|
---|---|
Authors: | Monroe, Kent B. ; Zoltners, Andris A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 43.1979, 3, p. 49-59
|
Subject: | Absatzpolitik | Preisgestaltung |
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