PRICING When Should You Nickel-and-Dime Your Customers? Every manager who's ever set a price has had to wrestle with whether to "partition" the elements — Charge separately for such things as shipping, installation or warranties — Or to bundle everything into one price. Here's how to decide.
Year of publication: |
2010
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Authors: | Hamilton, Rebecca W ; Srivastava, Joydeep ; Thomas Abraham, Ajay |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 52.2010, 1, p. 59-69
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