Pricing with prescheduled sales
Year of publication: |
November-December 2017
|
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Authors: | Sinitsyn, Maxim |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 6, p. 999-1014
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Subject: | price promotions | dynamic pricing | price commitment | sales | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Theorie | Theory | Preisdifferenzierung | Price discrimination | Niedrigpreisstrategie | Low-cost strategy |
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