Pride and patronage - pay-what-you-want pricing at a charitable bookstore
Year of publication: |
April 2017
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Authors: | Gravert, Christina |
Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 67.2017, p. 1-7
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Subject: | Field experiment | Pay-what-you-want | Charitable contributions | Self-image | Fundraising | Zahlungsbereitschaftsanalyse | Willingness to pay | Wohltätigkeit | Charity | Feldforschung | Field research | Experiment | Preismanagement | Pricing strategy |
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