Pride-Ferrell foundations of marketing
William M. Pride, O.C. Ferrell
| Alternative title: | Foundations of marketing |
|---|---|
| Year of publication: |
2007 ; 2. ed., student ed.
|
| Authors: | Pride, William M. ; Ferrell, Odies C. |
| Publisher: |
Boston : Houghton Mifflin Co |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 537 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-618-70500-7 ; 978-0-618-70500-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004487307