Pride in technology-based health interventions : a double-edged sword
Year of publication: |
April 2017
|
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Authors: | Manika, Danae ; Gregory-Smith, Diana ; Antonetti, Paolo |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 4, p. 410-427
|
Subject: | Behavioral effect | Pride | Social Marketing | Social marketing | Körpergewicht | Body weight |
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