Primedic-Providing Primary Care in Mexico

Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding, and the business model has yet to gain traction. How should the business model be changed and should the venture capitalists continue to fund the company? Learning Objective: To explore issues of creating profitable businesses to deliver healthcare in developing countries