Priming a cross-category brand alliance : the moderating role of attribute knowledge and need for cognition
Year of publication: |
2013
|
---|---|
Authors: | Smarandescu, Laura ; Rose, Randy ; Wedell, Douglas H. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 2, p. 133-147
|
Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Markenimage | Brand image | Informationsverhalten | Information behaviour | Kognition | Cognition | Experiment |
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