Principles and practice of marketing
David Jobber and Fiona Ellis-Chadwick
| Year of publication: |
[2016] ; Eighth edition
|
|---|---|
| Authors: | Jobber, David ; Ellis-Chadwick, Fiona |
| Publisher: |
London : McGraw-Hill Education |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxx, 813 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-07-717414-3 ; 978-0-07-717414-9 ; 978-0-07-717415-6 ; 978-0-07-717415-6 |
| Classification: | Marketing ; Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468868