Principles and practice of social marketing : an international perspective
Rob Donovan and Nadine Henley
| Year of publication: |
2010 ; [updated ed.]
|
|---|---|
| Authors: | Donovan, Robert J. ; Henley, Nadine |
| Publisher: |
Cambridge : Cambridge Univ. Press |
| Subject: | Soziomarketing | Social marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 504 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-521-19450-1 ; 0-521-19450-4 ; 978-0-521-16737-6 ; 0-521-16737-X |
| Source: |
Persistent link: https://www.econbiz.de/10008728389