Extent: | Online-Ressource (489 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record ""Contents""; ""Foreword""; ""Preface""; ""Acknowledgments""; ""Part I: Introduction to General Management""; ""1. General Management in Economic Context""; ""2. General Management in Organizational Context""; ""3. The Roles and Tasks of the General Manager""; ""Part II: The General Management Process: Planning""; ""4. The Efficacy of Strategic Management""; ""5. The Strategic Management Process""; ""6. Fundamentals of Strategy Formulation""; ""7. The Strategic Plan: Purpose, Direction, and Goals""; ""8. The Business Plan: Scale and Resources""; ""9. The Annual Plan: Anticipated Actions"" ""Part III: Analytical Concepts for the General Manager""""10. The Business Model""; ""11. The Relationship between Cash Flow and Growth""; ""12. Product, Marketing, and Pricing Strategies""; ""13. Relating Productivity and Firm Growth""; ""14. Residual Income, EVA, and Corporate Capital Charges""; ""15. The Allocation (Redeployment) of Capital (Cash)""; ""16. Share Repurchases""; ""Part IV: General Managers Taking Action""; ""17. Making Effective Decisions""; ""18. Organizing and Aligning""; ""19. Staffing""; ""20. Integrating""; ""21. Executing""; ""Part V: In Summation"" ""22. Controlling and Reporting""""23. Learning and Innovation""; ""24. Public Relations and Advocacy""; ""25. Reflections on General Management""; ""Notes""; ""Bibliography""; ""Index"" |
ISBN: | 978-0-300-11709-7 ; 978-0-300-13491-9 ; 978-0-300-11709-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012681699