Principles of marketing : a global perspective
Richard J. Semenik ; Gary J. Bamossy
| Year of publication: |
1993
|
|---|---|
| Authors: | Semenik, Richard J. ; Bamossy, Gary J. |
| Publisher: |
Cincinatti, Ohio : College Div., South-Western Publ. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 627 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-538-81714-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004189925