Principles of marketing
Christine de Meyer-Heydenrych, Debbie Human, Daniel Maduku, Corné Mentjes, Jacques Nel ; content editior Christo Boshoff
| Year of publication: |
2017
|
|---|---|
| Authors: | De Meyer-Heydenrych, Christine ; Human-Van Eck, Debbie ; Maduku, Daniel K. ; Meintjes, Corné ; Nel, Jacques |
| Other Persons: | Boshoff, Christo (ed.) |
| Publisher: |
Cape Town, South Africa : Oxford University Press, South Africa |
| Subject: | Marketing | Südafrika | South Africa |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 428 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke First published 2017 |
| ISBN: | 978-0-19-907940-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011908001