Principles of marketing
Adrian Palmer
| Year of publication: |
2000 ; 1. publ.
|
|---|---|
| Authors: | Palmer, Adrian |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketingmanagement | Marketing management | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 644 S graph. Darst 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Bibliography pbk.: £22.99 |
| ISBN: | 0-19-877551-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001483556