Principles of Marketology, Volume 2 : Practice
Year of publication: |
2017
|
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Authors: | Aghazadeh, Hashem |
Publisher: |
New York : Palgrave Macmillan |
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marktforschung | Unternehmenserfolg |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XLIV, 703 p. 270 illus., 3 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-137-54833-7 ; 978-1-137-57980-5 |
Other identifiers: | 10.1057/978-1-137-54833-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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