Principles of services marketing
Adrian Palmer
| Year of publication: |
2001 ; 3. ed.
|
|---|---|
| Authors: | Palmer, Adrian |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 516 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-709748-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004750994