Principles of Useful Market Forecasting
The Concept of Usefulness Usefulness in forecasting implies two critical issues. Firstly, there is a concern to relate forecasting to its decision making context. This covers the vast majority of forecasting that is actually done although it is possible that a very limited number of instances are genuinely independent of a decision making process.
Year of publication: |
1979
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Authors: | Wensley, Robin |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 17.1979, 4, p. 295-302
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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