Principles of value creation in event tourism : enhancing the competitiveness of regional clusters
Year of publication: |
2020
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Authors: | Lee, Chung-Shing ; Martin, Drew ; Hsieh, Pi-Feng ; Yu, Wan-Chen |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 4, p. 437-453
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Subject: | competitiveness | Event tourism | network | regional cluster | service innovation | value creation | Betriebliche Wertschöpfung | Value creation | Regionales Cluster | Regional cluster | Tourismuswirtschaft | Tourism industry | Innovation | Unternehmensnetzwerk | Business network | Tourismus | Tourism | Internationaler Wettbewerb | International competition |
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