Prioritising investments in marketing activities to improve business performance
Anne Martensen and Jan Mouritsen
| Year of publication: |
2014
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|---|---|
| Authors: | Martensen, Anne ; Mouritsen, Jan |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 25.2014, 6, p. 582-601
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| Subject: | small m (marketing) | bis M (Marketing) | prioritising marketing investment | EFQM excellence model | business performance | structural equation modelling | Unternehmenserfolg | Firm performance | Marketing | Strukturgleichungsmodell | Structural equation model | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010336189