Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Year of publication: |
2022
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Authors: | Mora Cortez, Roberto ; Hidalgo, Pedro |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 422-438
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Subject: | Advanced economies | Business-to-business | Chile | Crossvergence | Emerging economies | Marketing capabilities | Schwellenländer | B-to-B-Marketing | Business-to-business marketing | Industrieländer | Industrialized countries | Lieferantenmanagement | Supplier relationship management |
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